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Showing posts from May, 2017

Definition: IoT

IoT (Internet of Things)  is a hot topic today which is going to provide a lot of opportunities with lot of challenges.  IoT is a giant network of connected things.  It’s a connection between people-thing,  thing-thing, and  thing–people.  So, basically IoT is nothing but the technology which connects the people and all the possible things in the world to make human life easier. Salesforce has introduced a new platform called IoT Cloud which mainly focuses on transforming connected devices into useful customer data. The platform uses the data harvested from devices to enrich the customer interactions proactively in real time. In general, IoT cloud connects data from websites, social interactions and applications to Salesforce. IoT Cloud helps businesses monetize their investment In IoT by routing data generated from connected devices directly into Salesforce, where sales, service, marketing, and other teams can act on it. Businesses ...

Definition: Commerce Cloud

Salesforce Commerce Cloud  is a tool that brings together digital commerce, mobile-first point of sale (POS) and store operations, predictive intelligence, and order management. It unifies the customer experience and streamlines commerce operations from purchase to fulfillment to post-sale service. Commerce Cloud’s features are organized into three categories — experience, operations, and intelligence.  Experience capabilities enable you to orchestrate content, products, promotions, and pricing to engage customers.  Operations capabilities help you extend core functions across all channels, connecting order fulfillment and back-office functions.  Intelligence capabilities enhance your ability to be data-driven with business insights and customer personalization. Together, these capabilities power commerce across all channels — mobile, web, kiosk, store, call center and others — and from shopping to fulfillment to post-sale service. Commerce Cloud o...

Definition: Wave Analytics Cloud

Wave Analytics is much more than business intelligence — it’s a purpose-built suite of apps for every line of business. Now your entire organisation can instantly get important answers and start making data-driven decisions.  Wave will transform the way your company uses analytics, and make every employee more valuable. Salesforce Wave Analytics, also called Analytics Cloud , is a business intelligence (BI) platform from Salesforce.com that is optimized for mobile access and data visualization. Wave Analytics makes it easy to act on your data. Once you find an answer, you can immediately take the next step and assign a sales task, close a service case, or collaborate with key stakeholders. Wave analytics is a new cloud based analytic tool that will help you to create powerful reports and dashboards from your large amount of enterprise data .The data may be inside SFDC or may reside in your external system . Salesforce Analytics Cloud is a strong and secure cloud-...

Definition: Health Cloud

Salesforce Health Cloud is built on Service Cloud , enables providers to get a more precise view of patient demographic, lifestyle and health information to better serve their needs. It is about understanding patients beyond their charts and ultimately putting relationships first. For the first time in history, healthcare IT is shifting toward the patient experience. New regulations such as the Affordable Care Act (ACA) and outcomes-based reimbursements are pressuring health providers to provide more comprehensive care and compete for patients like never before. At the same time, expectations of patients have shifted, as younger generation’s digital natives who grew up with iPhone's, Facebook and Fit-bits — are demanding that providers offer more tech-savvy ways of managing their care.  In fact, 71% of millennial want their doctors to provide a mobile app to actively manage their health. 63% would be interested in proactively providing their health data from wea...

Definition: App Cloud

Salesforce App Cloud  is a collection of development tools that allow developers to quickly create applications that will run on the Salesforce platform. Key Features Full PaaS Visual Development Programmatic Development AppExchange App Store Mobile Services Integration Global Enterprise Cloud Infrastructure Sandboxes Workflow Engine Identity (integrates with Active Directory) Authentication Sharing and Permission Management Global Search Event Logging and Auditing Reports and Dashboards Chatter (Integrated Social Collaboration Tools) File/Document Management Translation Workbench Fully Customizable UI

Definition: Community Cloud

Salesforce Community Cloud  is an online platform that enables rich collaboration between employees , customers , partners , suppliers and distributors . Organisations can create fully-branded public or private communities that connect members directly with each other – and with relevant content, data and business processes. A community cloud in computing is a collaborative effort in which infrastructure is shared between several organizations from a specific community with common concerns ( security , compliance, jurisdiction, etc.), whether managed internally or by a third-party and hosted internally or externally.This is controlled and used by a group of organizations that have shared interest. The costs are spread over fewer users than a public cloud (but more than a private cloud), so only some of the cost savings potential of cloud computing are realized Key Feature Lightning Community Builder and Templates Targeted Recommendations Customer Engagement Sales...

Definition: Sales Cloud

Salesforce Sales Cloud  is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts.  Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics and provides access to thousands of applications through the AppExchange. The platform is provided as Software as a Service (SaaS) for browser-based access; a mobile app is also available. A real-time social feed for collaboration allows users to share information or ask questions of the user community. Salesforce Sales Cloud is a CRM  platform designed to manage the sales, marketing and customer support facets of business-to-business (B2B) and business-to-customer (B2C) engagement strategies.  Salesforce Sales Cloud is suited fo...

Definition: Marketing Cloud

Marketing Cloud  is a platform comprised of several products that helps you reach your customers at the right time, with the right message, and in the right way. It helps you connect with your customers via email , text message , push notification , dynamic web and landing pages , Facebook, Twitter, LinkedIn, Instagram…whew! That’s right, it’s about way more than just email. Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns t...

Definition: Service Cloud

Salesforce Service Cloud  is a customer relationship management (CRM) platform for customer service and support, based on the company's CRM software for sales professionals. Service Cloud allows users to automate service processes, streamline workflows and find key articles, topics and experts to support the agent.  The purpose is to foster one-to-one marketing relationships with every customer, across multiple channels and on any device. Service for Apps makes it possible to embed customer support software into applications . In-app mobile support can include live agent video chat, screen sharing and on-screen guided assistance. The software is also integrated with Salesforce's Community Cloud, which provides more communication channels for agents and customers. Key Features Goals, coaching, and rewards for teams Dynamic Knowledge-base Live Agent Web Chat Contract & Entitlement Management Workflow & Approval Automation Agent & Team Collabo...