Definition: Marketing Cloud

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Marketing Cloud 
is a platform comprised of several products that helps you reach your customers at the right time, with the right message, and in the right way. It helps you connect with your customers via email, text message, push notification, dynamic web and landing pages, Facebook, Twitter, LinkedIn, Instagram…whew! That’s right, it’s about way more than just email.

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.

Key Features

  • Messaging for every step of the customer journey
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • A/B and random-split testing
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Pre-built templates and themes
  • Deliverability tools
  • MMS and SMS
Location: Jaipur, Rajasthan, India

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